Using Segmentation to Organize Your Audience – Botsify Help Center

Segmentation allows you to organize your contacts into different groups, making it easier to manage your audience, filter conversations, and perform actions on specific sets of users.

STEP 01

Open the Audience page.

STEP 02

Select the contacts you want to organize by checking the box next to each user.

Click on the Segments option to view and manage your contact segments.

Assign the selected contacts to the appropriate segment.

You can create segments based on your business needs, such as customers, leads, VIP users, or any other category.

STEP 03

You can also assign contacts to a segment while importing them.

During the import process, choose the segment where the imported contacts should be added.

This is useful when migrating contacts from another platform or importing a large customer database.

STEP 04

Open the Conversations section.

Use the Segment filter to display conversations belonging to a specific group.

Instead of browsing through all conversations, simply select a segment to view only the contacts assigned to it.

STEP 05

Segments can also be used when performing actions that support audience targeting.

For example, when creating a WhatsApp Broadcast, you can select a segment as the target audience.

Only the contacts within the selected segment will receive the broadcast message.

Common Use Cases for Segments

You can use segments for a variety of business scenarios, including:

Organizing customers into different categories
Separating leads from existing customers
Filtering conversations by user group
Running targeted marketing campaigns
Sending updates or promotions to specific audiences
Managing imported contact lists more efficiently

Segmentation helps you keep your audience organized and makes it easier to work with specific groups of contacts. By assigning users to segments, you can quickly filter conversations, manage your customer base more effectively, and target the right audience whenever a feature supports segmentation, such as WhatsApp Broadcasts.